BLUSH Cowork is a women-focused coworking space with childcare in Cary, North Carolina. Our FAVORITE part of the story? BLUSH founder, Alison Rogers, was the first employee yellowDog ever hired! Alison wants to create a coworking space that is inclusive and open to all with a focus on creating a safe and welcoming space for women to work, collaborate, achieve and flourish.
We were so excited with Alison called to say she needed help with bringing the BLUSH brand into the space. They had a logo and color palette and a blank canvas for offices and childcare area.
For this project, we made recommendations on paint colors and finishes throughout the space, including carpeting and paint for the door trim. We added paint in shapes that matched the prism in the logo. For the suite doors, we brought that same prism pattern in with translucent vinyl for privacy. Around the space, we installed signage for conference rooms, mission and directions.
It was a fabulous project and we love going to work in the space. We have met some great new work and personal connections! If you need a welcoming place to work AND have childcare, visit BLUSH Cowork. We hope you will love it too!
We loved getting to work with a new foundation that needed a name and a brand. For this project, yellowDog partnered with the Clairemont Communications team. First up? A brainstorming and exploration session that focused around work the foundation would be doing in Eastern North Carolina. We started with three ideas [anew, river and tapestry] and had an in-person session to work through all of the new words and ideas that came up related to each category.
Rivers led us to bridges and bridges led us to support and mechanics, which is where we discovered camber. Camber is defined as a positive, upward curve built into the beam of a bridge intended to distribute the load. We all agreed that this felt like the perfect way to describe the foundation's work. In addition, we imagined many ways to show a bridge – not just the structure, but a handshake, a project commitment – the broadest sense of connection.
After the name was presented (and unanimously approved!) we got to work on the logo and tagline. Building bridges, uplifting communities. For the logo, we wanted to represent that curve and also communicate support. We landed on a more artistic mark and chose colors that mimic the marshes, wetlands and fields that are the beautiful palette of the eastern NC landscape.
Business cards were created and brand assets were handed off to web developers and artisans to create beautiful representations for the Raleigh offices.
Thanks to a client referral, we were able to help this foundation launch a new brand and bring their work to communities across eastern North Carolina.
Evolving with brands is the BEST! DECO and yellowDog have been together for more than a dozen years now and we just keep growing and changing!
When the team asked yellowDog to create a couple of boxes for curated gifting OR for choosing your own goodies to ship, we were in. [Our kiddos in Michigan consider at DECO box in the mail akin to Tiffany's...]
DECO wanted to incorporate pieces of the newest neon sign that graces the front of the shop at 207 S. Salisbury Street in Raleigh. We sketched exterior and interior graphics and messaging. These boxes are used for shipping, so they are beautiful AND useful. In addition to shipping gifts, the boxes have made great corporate gifts for holiday giving.
We found a custom printer for the job in Packlane. Their templates were easy to use and the printed boxes came out great!
Packaging.
We were excited when Jessie came to us from Edge of Urge to create a new brand for all of her custom fragrances. I have been wearing Man Man for years, so it was the perfect fit! Getting to package a product you already love and use is a dream project!.
We did research on other fragrance brands and processes for the best way to make the labels work with these natural oils. Jessie loves brush marks so we chose a different mark for each scent. The contrast of the Edge of Urge logo with crisp san serif type makes for a statement package.
The brand has expanded into Jessie’s new stores— Renew and Unlikely Professionals — and also grown into wholesale accounts. We helped to create a system that can grow too. It’s easy to add new scents and products. We’ve translated the packaging to beard oil and jewelry cards for all of their unique finds— always keeping the Edge of Urge brand front and center in the black and gold.
Find your favorite scent at one of her great shops around Raleigh! Many of them are unisex and there is something for everyone.
Space as canvas. Bringing a brand into a space has to be my favorite part of this work. The logo is the brand introduction, the sign the handshake and the space is sort of that big brand bear hug.
I had the pleasure of working with Jeff and Thor as they started *literally* digging in to their project for renovating the space at 201 W. Martin Street in Downtown Raleigh. When we first met, the space was a blank slate with a big hump of cement in the middle of the dining area. Even with all of the dust and dirt, the space was breathtaking. The giant skylight provided the best light no matter how gray the skies or dark the days.
When I came on the project, the guys already had a logo [created by Paul Tuorto] and a solid visual brand on paper. My job was to translate this brand and feeling to the entire space.
It all started in the bathroom. We searched for sink ideas and came back with the same favorite. After that, it was on. Considering the diamonds and angles in their logo, we worked with these elements whenever making decisions — from glassware to table top designs. We worked for months on bar front designs, ordered many chairs for testing and sat at mock up banquette booths.
I worked with the team [including Lucas House from IronHouse Forge and Zach Sunderland from Haven Developers] to complete the project. The final piece, and my favorite part, was the mural that Taylor White created on the wall behind the bar. It’s a gorgeous piece of art that will surprise you with something new every time you sit at the bar.
I love taking friends and clients to the space— it’s a treat to sit inside or out — and they always bring the Brown YellowDog a bowl.
They’ve clearly made it work. Congrats to Jeff and Thor for winning the Restaurateur of the Year award with NCRLA just this month!!
If you haven’t been yet, GO! If you have, keep going!
Once upon a time I got asked to draw confections for a website project. That really DID sound like a fairy tale to me! When Daniel, chef and proprietor of lucettegrace, started his website redesign project, I was thrilled to be included in the design, photography and illustration process. While Sara [a.k.a. Snark Studios] was working in code and programming, I was busy sketching on my iPad.
It was a fabulous experiment. Daniel loves seeing his work in sketches and I love sketching his work. As a former baker, I can appreciate these little works of art and the patience it takes for each and every piece. The best part? They taste even more delicious than they look. For the website, we decided to shoot photos that showed how beautiful the pastries were inside and out. That meant we got to try them all— hazard of the job— since we needed to shoot those forks full too!
I’ve come a long way… from the beginnings of our relationship when Daniel and I were in the same small business group and he wouldn’t share a peep of what he was planning… to getting to draw the goodies before they make it to the case! I love being just a small part of this neighborhood staple. And I’m not the only one on the block that loves lucettegrace. The #brownyellowdog is officially trained to look for yellow and gray boxes. No kidding. She knows exactly what kind of goodness she will find in them!
If I could draw food every day, I would. Here’s to making friends with neighbors.
It's not secret. WE LOVE DATA. And challenges...
When the Blue Ridge Corridor Alliance approached us about creating a report for their data project, we couldn't say no! Their team supplied us with an 80+ page Google doc with all of the data and findings for the report. It was our job to design a system to show the data in a cohesive and visually appealing format.
We decided that a corridor map that repeated for each section would be the best way to center the reader as they went through the report. Each section had data points and specific locations for callouts. The map visual gave us a common point to discuss neighborhoods, commercial space, green spaces, hotels, access and transportation. We also created a map/key for each of the ten districts highlighted in the corridor.
This project is still a favorite many years later. Digging into data and making it accessible and interesting for people to view and to understand ranks at the top of the list for yellowDog skills. More please!
Connecting communities to local food is something that I became passionate about while living in Northern Orange County. Farmers markets, yearly CSA boxes, blueberry picking and growing my own food became part of my everyday life.
When the NC Department of Agriculture and Chapel Hill/Orange County Visitors Bureau came to me with an idea for an agritourism app — to connect communities to farmers and food right in their own backyard — I jumped at the opportunity.
We worked with Oak City Apps to build an app that featured farms and fisheries, U-pick farms, farmers markets, local goods, local food and beverage, tours and trails and special events throughout Orange County, North Carolina.
Fast forward to four years later and we now have an app that showcases these places in 25 counties across North Carolina. We are excited that during this challenging time we have been able to help even more people connect to much-needed food and resources in their communities and help them support local businesses, large and small.
It’s strawberry season! Download the app today and find a farm near you. If you don’t see your county represented, send us a note through the feedback button in the app. We are working to cover all of North Carolina in the app.
More information about the project can be found at visitncfarmstoday.com >
App is available for iPhone and Android phones. Search Visit NC Farms in the Apple App Store or on Google Play.
#visitNCfarms
Follow Visit NC Farms on Instagram.
Follow Visit NC Farms on Facebook.
Current counties featured in the app include: 52 counties and four State Farmers Markets are currently in the app. Other communities are gathering assets to come online.
Want to see your county or region included? Contact us and we can get the conversation started!
North Carolina. Grown. Raised. Caught. Made. Experienced.
Moving from paper to reality is one of our favorite things at yellowDog. One of our clients was moving on up and headed to Centennial Campus at North Carolina State University. When we first visited the space, we saw an under-construction blank canvas. Many drawing, research and Photoshop hours later, and we had an approved plan for installation.
We recommended paint colors for the entire space and worked with custom exhibit builder NeuConcepts to create a space that was a build out of the LexisNexis brand. The entrance to the space is all windows, so we attempted to use materials and shapes that reflect and change throughout the day. That includes cranberry Plexiglas tiles with mirror as backing and translucent vinyl on the waiting room interior windows.
Backyard neighbors can be clients too!
We love helping client build brands from the ground up. And, when they live in the treehouse behind you, you get lots of product samples!
Kim was starting a candle company and had some great ideas for natural candles that were lovely and smelled great. Even better for me – she had some that were beautiful AND unscented!
We offered naming options and sketched around Kim's vibe. We landed on Hippie Spark. It describes Kim and the product so well! Next up we worked on common tags for the products and special labels for each fragrance. We created templates so that it's easy for Kim to print herself and package in her workshop.
We were excited to introduce Hippie Spark to the small business award attendees at the 2023 Small Business Awards hosted by the Carolina Small Business Development Fund. It was the perfect thank you gift to represent the spark of the businesses and owners. Kim chose vessel colors that matched CSBDF's brand perfectly. It was a great partnership and promotion!
Getting to work on a brand for someone you already love? The best. I’m kind of particular about who cuts my short, straighter than straight hair, so when Maggie and I met by accident (or not…) I immediately knew I was in good hands.
After writing Maggie’s contact for 30 plus strangers over the first year, I decided to make her life (and mine) easier. I painted her a painting and turned it into business cards. Since we printed them with Moo I was able to make her six different versions of the painting.
We are working on some more goodies. Stay tuned! And if you need a fabulous color and cut expert, contact Maggie! She is truly a genius!
Sometimes our palette is an entire building facade...
When DECO Raleigh was moving around the corner to their second home on S. Salisbury Street, Pam wanted the building to make a statement. After a trip to Europe, she came back inspired to paint a mural or pattern on the new space.
We had some patterns from our initial logo work that really matched up to the images she saw in her travels. I got to sketching to see how we might bring the Art Deco fan motif to life. Once we had a good plan, we handed the project to Jim of Artcraft Signs. He did the hard part (the math!) and then we got to the fun part (the painting)!
It was a thrill to get to work on this project with Jim! It meant safety gear and hooking into the lift at night when we could use part of the street. The view from the top was a little dizzying if you looked too long... I had to get 'sea legs' to really get used to painting on the lift.
The mural is just another example of the creative genius that Pam has for her store and her brand. It's been so fun and such an honor to be a part of DECO Raleigh since the beginning... way back in 2012!
In 2010, Triangle Community Foundation hosted the inaugural What Matters event. The assignment was to build a sub-brand for the Foundation that could be used for years to come. In this case, the tagline for the logo changes for each year they host the event.
One of our favorite things: creating a brand from scratch and applying it to print, web and spaces. We worked with the TCF Communications team to create save-the-date postcards, invitations, tickets, posters and stage signage for the event.
The bonus? We met the winner of the first Innovation Award, Kramden Institute and we've been donating design and computers to them ever since!
Retail store. Community gathering place. Local artist showcase. Downtown Raleigh.
We started this logo with a general feeling of the store's contents in mind and got to work on sketches. But that all changed once we looked at the future store space. We went back to the drawing board and tried to capture the exact feeling that Pam, DECO's owner, wanted. Pam is inspired by 1950s paper and prints and has always had a love for Art Deco, so we worked to combine these loves.
Once the advertising started, we needed a system to showcase all of the varied and sundry items that were in the store. [And if you've been in, you know there are always more and different things every time you go!] We created a black grid layout as a way to make unlike products feel cohesive. In addition, we worked on signage for the store, tags for boxes and bags.
Fast forward after a huge first opening year and social media takes off for DECO Raleigh. People can't help but snap photos and share when they are at the store. This is where we come in again, managing this monster of social media that has a life of its own. yellowDog helps DECO manage online presence. We rebuilt the original website to better suit the photographic nature of the store and really highlight social media and encourage the community feeling to carry through--online and off.
The North Carolina Rural Economic Development Center was created to serve the 85 rural counties across North Carolina. Each fall, the center hosted a forum to bring community leaders together to share resources, build networks and compare notes. We created a new logo and sub-brand for the event for three years.
Reimagine Rural was the theme that focused on youth engagement in rural areas, encouraging young people to stay or return to the places where they grew up to be leaders and involving youth in key community decisions. We created a save the date postcard, folder, youth resource guide by county and a brochure to showcase important data points.
There isn't anything we love more than helping to launch new brands. New brands that mean more art in Raleigh? Even better!
We're excited to be a part of the team that launched the FLIGHT Fund. FLIGHT is a citizen-organized fund designed to propel creative urban projects. The model is simple:
- Private donations fuel the fund.
- Creative people apply for support.
- Grants are awarded.
- Cool things happen.
You can learn more about the FLIGHT Fund at FLIGHTRaleigh.org.
Every year, Girl Scouts North Carolina Coastal Pines celebrates National Girl Scout week, along with Councils across the country. Modeled after spirit week, each day has a special theme and activity.
We loved drawing these icons for each day to be used on Facebook, Twitter and other social media platforms. And in 2014, the national group recognized and shared these graphics for all councils.
In the fall of 2015 we worked with the Council to create an infographic to showcase the benefits of volunteering with Girl Scouts. Our client sent over the text and here's what we sent back. Is there a better assignment than drawing a s'more?
Toffee this good deserves the best branding and packaging! People are addicted after just one bite...
The original packaging, a stock label from VistaPrint, just didn't give The Toffee Shoppe the shelf presence that they needed to be sold in upscale grocery and specialty stores. We started from scratch and created a system to name and code all of the products. Tags are color-coded for each flavor and make it easy to restock at a glance. We print these labels on-demand, so it's simple to reorder whichever flavor runs out first.
We really dig seeing the way the colorful tags look lined up on store shelves. And The Toffee Shoppe's master chef Patty is always trying new additions, like popcorn and bacon. Beware! It's a little addictive...
In September, I set up a new yellowDog studio space. I needed a place to create, play and get dirty. No computer work allowed...
Thanks to my Artcraft Signs landlord Jim, I have my own slice of gritty work space and a place to run my sign press. Of course, what started out as ink on paper shortly turned into much more, including an idea for a holiday window.
As a designer who has long dreamed of going to New York City to design windows, the vacant storefront at Artcraft was screaming for a holiday installation. Pedestrian joy!
Plus the election happened and sitting in front of a computer, with focus, seemed to be the hardest thing I'd ever tried to do. So... I assembled a team. We cleaned out the space and set to work creating a holiday window - with - indoor and outdoor scenes.
I was content with a static scene but our electrical engineer/computer/animation expert, Chris, wanted to make things happen. It's been a great collaboration figuring out how to build the cardboard forms, how to make them move and what parts we needed to get the effect we wanted. [Think windshield wiper motor for a dog's tail or modified racetrack for a little running mouse...]
We hope that you were able to go and visit our little experiment at 406 Hillsborough Street to see what happened when you rang the doorbell at sunset! It was set to animate after 5pm since nighttime gave the best view.
#gofetchjoy
_____________________
Thanks to Chris, Jim, Gracie, Mandi, Ellen, Helen, Alex and Brett for your creativity, assistance and moral support [even during ceilings falling] for making this happen. It's been the best distraction yet! And, mom, your marketing and enthusiasm goes above and beyond! Regards. ; )
First agency job.
First big project for a client meeting.
Great Lakes Molding made the tiniest parts, mostly for automotive clients in Michigan. The little piece on the cover fit into seatbelt mechanisms. Thankfully the client preferred a big impact for the folder that housed their specs sheets and marketing material.
I created a few different color options, mostly darker options like navy, green and burgundy (it was 1994...). The orange was my favorite, but my agency leads didn't think it was an option to share.
Thankfully, they took it to the meeting anyway and when the client saw the corner in their bag, he was all in! Why? He owned a Harley-Davidson motorcycle in that exact same orange.
It was a great reminder to always show all of the options – the safe ones and the ideas that push the envelope. If you've worked with yellowDog, you know that you'll keep seeing the one we think is the best...
Old work can still be good work! Sometimes it's fun to look back on early career work and think about the lessons that still resonate.
NavigateCancer Foundation has been a long-standing client for yellowDog. We helped to launch their brand back in 2008 and it has been evolving ever since. The brand started with mostly printed collateral but we have added email templates and other online tools for partners. In addition we've complete a redesign of the website in collaboration with their in-house developer.
Sub-brands have emerged from the main brand, including the blog, Illuminate. We assist with annual appeals and other mailings as needed. As the Foundation grows, we are creating templates so that other partners can use the materials. Shown here are the brochure, rack cards and posters.
It's amazing what a Google image search will turn up. The logo we designed for PEAK Engineering back in 2008 has garnered a little press across the globe. In New Zealand they are redesigning their national flag and one of the designs looks like our version of the peak. They've interviewed our client and yellowDog so we're officially in print and on record in New Zealand.
We worked with PEAK Engineering to create a logo that matched their requirements: Their business was started in Apex, NC where the motto is "The Peak of Good Living." They wanted to speak to this theme in their logo. The summit of the peak of a mountain was also an inspiration which lead us to the triangle. The triangle [the shape and the tool itself] are the perfect symbols to match these ideas. We sketched a few versions and simplified them down to the logo here. As NC State alumni and Wolfpack fans, a red was an easy choice for the color palette.
Once we designed the logo we worked with their web developer to brand the website and have created many tools for the business. We've even been able to expand their brand to Tervis Tumbers and note cubes for client holiday gifts.
We're excited to be a small part of a discussion of design and ideas on the other side of the world. And proud to have client relationships that span years and work that still resonates.
Girl Scouts North Carolina Coastal Pines celebrated the 100th Anniversary of the organization. We integrated the special branding and combined letterpress printing with digital printing.
Shed Letterpress printed the blind embossed and green invitations, envelopes, and covers for the program. We printed the invitation inserts and the interiors of the invitation on a digital press and hand assembled the programs with green ribbon.
And how cool are Girl Scouts? They used iPod touches for their silent auction. They are all about STEM!
Epividian, a healthcare analytics and software firm, asked us to design a market report using data from their OPERA® (Observational Pharmaco-Epidemiology Research & Analysis) database. OPERA® is a healthcare database containing anonymous patient-level data. Physicians and healthcare workers participating across the U.S. document the care of nearly 400,000 patients, including nearly 52,000 patients who are HIV positive. Epividian’s OPERA® database is refreshed from all of these locations on a daily basis, making the database the largest continually operating cohort of HIV+ patients in the U.S.
This 54-page market report presented a few key challenges: present the data and analysis in a clear, attractive way; organize large tables of data; and use the most up-to-date data.
The design began as a build out of the existing brand, with a new color palette established. Epividian provided the data tables and we worked on making callouts that pop so the key information was easily consumable at a glance. The amount of data between sections varied considerably, but the new brand elements tied all the sections together and gave a cohesive look. yellowDog was able to work on the report with existing data through the design phase and then replaced the data with updated numbers immediately prior to printing so the report contained data that had been collected just that week.
Twenty years is a long time to be working with brands. When your business card bucket starts to fill up with projects you've created, you know it's been a while.
We definitely have some favorites.
Gary Phillips wears many hats as a realtor, healer, auctioneer, priest, herbalist, activist and environmentalist. We tried versions with all of these hats, but in the end, decided that Gary's glasses and beard are what really make the man. Sarah at Shed Letterpress printed on 100% recycled chipboard and that seemed like the exclamation mark! You want to see him, don't you?
We think in pictures at yellowDog and love it when our clients ask us to do the same. Spread sheets and Word docs are transformed into images that tell the story. We won't name names, but thanks to a local/global software firm that offers legal and professional solutions, we're able to take these ideas and run with them.
20 years later, I still love this project!
When I was a graphic designer at the North Carolina Department of Transportation, we had a print shop in the basement. We could run any two-color job on those presses (we tried a few that were four-color too). I had to strip the negatives for each job, so it was a great way to really understand how printing works.
I wanted these invitations for the new HOV lanes in Charlotte to be more upscale than the usual white paper and two ink colors we ran. So I asked the guys if they would run black and silver inks on the black paper. They had never done it before, so I figured that was all the more reason to try it! It came out exactly as I had hoped. The black ink was more of a watermark on the black paper. And, it was still considered a two-color job, so no special letter was required to say why it should be four. (Yes, we really used to have to do that.)
We ran the interior invites on vellum – a really new and big thing then too – and hand assembled the invites. We used to spec all of our paper for our projects, so I chose silver metallic envelopes. (I miss the days of gorgeous paper sample books that showed all of the ways we could use the stock. It was always like Christmas when the reps came in!)
Old projects can still be good projects. This one will always be a fave!
We love any opportunity to draw for Girl Scouts North Carolina Coastal Pines. For their annual appeal we helped brand the campaign "Every Girl Has a Story." After the initial mailing we were tasked with bringing these brand elements into the annual report. This project was a diversion from annual reports in the past. We took on the challenge of integrating original illustrations, photos and creating infographics for accomplishments. Girls are amazing.
"The annual report and theme was a big hit at the annual meeting."
- Happy Clients!
Get yours at DECO Raleigh.
Next up? Hillsborough. Durham. Any requests?
With a successful family photography business going strong, Kate came to us to help launch her wedding photography business. We recommended separating the two brands and focusing solely on her wedding audience for the new business. With a major publication deadline fast approaching, we dug into the sketching process. The best part? Kate came to the studio and we worked to get exactly what she needed. Seeing changes in real time helped us meet that deadline. It also helped Kate appreciate just how much time you can spend on the letter P...
Check out Kate's website (which she did all by herself) for some of the lovely weddings she's captured.
Iron Horse was an idyllic, 12-acre, privately-owned farm located in beautiful northern Orange County. In addition to a lovely home, two barns, goats and chickens they had three beautiful sculptures that stood proudly in the pasture. We chose one of these horses as the perfect symbol to represent the property.
The drawing is intricate and felt like it needed to be printed on chipboard as a way to connect it to the place. We worked with Shed Letterpress to print sets of coasters, which we used as business cards and invitations for a special open house-- an introduction for wedding planners and photographers.
Epividian, a healthcare analytics and software firm, has been working with yellowDog since the design of their first market report in 2014. The initial report uses data from their OPERA® (Observational Pharmaco-Epidemiology Research & Analysis) database. OPERA® is a healthcare database containing anonymous patient-level data. Physicians and healthcare workers (400+) participating across the U.S. document the care of nearly 77,000 patients who are HIV positive. Epividian’s OPERA® database is refreshed from all of these locations on a daily basis, making the database the largest continually operating cohort of HIV+ patients in the U.S.
Most recently, the epidemiology and clinical advisory board met in Chicago to review goals for the organization and make plans for their work in the coming year. We designed a presentation for the meeting as well as a book for the members to take away that details specific data points and projects. The meeting was a success and there are some wonderful projects in the works that will help caregivers and patients as well.
BreakThrough Consulting asked us for a logo that represented breaking out into something new. "Maybe like the sun coming up..." After several variations, we landed on this combination of breaking through both planes.
We created several sets of rack cards for the personal health coaching section, the corporate section and the IT portion of this work. In addition, we tweaked the logo for the IT version and swapped the tagline.
Our youngest (and cutest) client ever. Foster's hat wearing started early-- and we thought he needed some artwork to make it all his. yellowDog drew all things Foster-- his pet pug, his favorite foods and sports team, and crabs, robots and critters from his adorable clothes and toys.
We created the artwork to a template and worked with a local sign shop to make the decal that fit the helmet. It even had his name right across the front. And there may even be a yellow dog or two...
This fall, East Millbrook Magnet Middle School starts the school year with a new logo!
We were excited to get to partner with the team at EM3 to create a new logo. It was a tough assignment. They asked our team to combine their Academy of Arts and Design identity with their Cougars athletic identity.
We had lots of fun with the sketches and we think we landed at a great compromise. We were able to keep the strong cougar icon and emphasize Arts + Design without using icons. We also pulled the dark blue from the Cougars logo to help show off the bright colors of the Arts + Design brand colors, which read more neon. We love the contrast!
Cheers to a great school year and middle schoolers already studying design!