First agency job.
First big project for a client meeting.
Great Lakes Molding made the tiniest parts, mostly for automotive clients in Michigan. The little piece on the cover fit into seatbelt mechanisms. Thankfully the client preferred a big impact for the folder that housed their specs sheets and marketing material.
I created a few different color options, mostly darker options like navy, green and burgundy (it was 1994...). The orange was my favorite, but my agency leads didn't think it was an option to share.
Thankfully, they took it to the meeting anyway and when the client saw the corner in their bag, he was all in! Why? He owned a Harley-Davidson motorcycle in that exact same orange.
It was a great reminder to always show all of the options – the safe ones and the ideas that push the envelope. If you've worked with yellowDog, you know that you'll keep seeing the one we think is the best...
Old work can still be good work! Sometimes it's fun to look back on early career work and think about the lessons that still resonate.
